Privacy Policy
This privacy policy tells you what to expect us to do with your personal information.
Contact details:
Post: 45 Albemarle Street, 3rd Floor, London, W1S 4JL, GB
Telephone: +33(0)744767047
Email: contact@altharena.com
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
Names and contact details
Addresses
Gender
Pronoun preferences
Occupation
Date of birth
Marital status
Third party information (such as family members or other relevant parties)
Financial data (including income and expenditure)
Transaction data (including details about payments to and from you and details of products and services you have purchased)
Usage data (including information about how you interact with and use our website, products and services)
Employment details (including salary, sick pay and length of service)
Credit history and credit reference information
Video recordings
Audio recordings (eg calls)
Records of meetings and decisions
Account access information
Website user information
We also collect or use the following information to provide and improve products and services for clients:
Biometric information (where used to identify someone)
We collect or use the following personal information for the operation of client or customer accounts:
Names and contact details
Addresses
Purchase or service history
Account information, including registration details
Information used for security purposes
Marketing preferences
Technical data, including information about browser and operating systems
We also collect or use the following information for the operation of client or customer accounts:
Biometric information (where used to identify someone)
We collect or use the following personal information for information updates or marketing purposes:
Names and contact details
Addresses
Profile information
Marketing preferences
Purchase or account history
Website and app user journey information
IP addresses
We also collect or use the following information for information updates or marketing purposes:
Biometric information (where used to identify someone)
We collect or use the following personal information for research or archiving purposes:
Names and contact details
Addresses
Purchase or client account history
Website and app user journey information
IP addresses
We also collect or use the following information for research or archiving purposes:
Biometric information (where used to identify someone)
We collect or use the following personal information to comply with legal requirements:
Name
Contact information
Identification documents
Client account information
Any other personal information required to comply with legal obligations
We also collect or use the following information to comply with legal requirements:
Biometric information (where used to identify someone)
We collect or use the following personal information for dealing with queries, complaints or claims:
Names and contact details
Address
Account information
Purchase or service history
Video recordings of private or staff only areas
Audio recordings of private or staff only areas
Call recordings
Customer or client accounts and records
Financial transaction information
Correspondence
Location data
We also collect or use the following information for dealing with queries, complaints or claims:
Biometric information (where used to identify someone)
Lawful bases and data protection rights
Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Service Improvement – We analyze user interactions to refine functionality, optimize performance, and enhance the user experience. Personalization – We tailor content, recommendations, and features to meet user preferences and needs.
Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Account Management – Facilitating account creation, authentication, and maintenance to ensure seamless access to services. Customer Support – Assisting with account-related inquiries, troubleshooting, and technical support. Security & Fraud Prevention – Protecting accounts from unauthorized access, fraudulent activities, and security threats.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Providing Relevant Updates – Keeping clients informed about changes to services, terms, policies, or important operational updates. Enhancing Customer Engagement – Sending personalized recommendations, promotions, and tailored content to improve user experience. Improving Products & Services – Using insights from customer interactions to refine offerings and develop new features. Maintaining Customer Relationships – Communicating with clients about relevant events, surveys, or industry insights to foster long-term engagement. Business Growth & Development – Promoting new products, special offers, and loyalty programs to drive business success while ensuring messages are relevant and non-intrusive.
Our lawful bases for collecting or using personal information for research or archiving purposes:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Market & Consumer Research – Understanding industry trends, user behaviors, and preferences to improve business strategies. Historical & Legal Archiving – Maintaining records for compliance, legal obligations, and organizational reference. Data Analytics & Reporting – Using anonymized or aggregated data for insights, benchmarking, and business decision-making. Regulatory & Compliance Purposes – Retaining necessary records to meet regulatory and contractual requirements.
Our lawful bases for collecting or using personal information to comply with legal requirements:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Legal Obligation (Article 6(1)(c) GDPR) – We process personal data when necessary to comply with legal, regulatory, or statutory obligations, such as: Tax, financial, and accounting regulations Employment laws and labor regulations Consumer protection and data privacy laws Regulatory reporting requirements Public Interest (Article 6(1)(e) GDPR, where applicable) – In certain cases, we may process data to fulfill obligations in the public interest, such as: Preventing fraud, money laundering, and other financial crimes Cooperating with law enforcement or regulatory investigations Ensuring health, safety, and compliance with workplace regulations Contractual Necessity (Article 6(1)(b) GDPR, where applicable) – Some legal requirements arise as part of fulfilling contracts, such as: Ensuring compliance with service terms Handling disputes, complaints, or legal claims
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Customer Support & Service Improvement – Addressing user inquiries efficiently to enhance satisfaction and refine our services. Dispute Resolution – Investigating and resolving complaints or claims fairly and effectively. Legal & Regulatory Compliance – Ensuring compliance with legal obligations, industry standards, and contractual commitments. Business Continuity & Risk Management – Maintaining records of complaints and claims to mitigate risks and improve future processes.
Where we get personal information from
Directly from you
Regulatory authorities
Legal bodies or professionals (such as courts or solicitors)
Publicly available sources
Market research organisations
Providers of marketing lists and other personal information
Suppliers and service providers
Third parties:
In some cases, we receive personal information from trusted third parties, including: Service Providers – Companies that assist us with hosting, payment processing, analytics, marketing, and customer support. Business Partners – Third parties that integrate with or provide complementary services to our platform. Social Media Platforms – If users interact with our services via social media or use social logins (e.g., Google, Facebook), we may receive certain profile details.
How long we keep information
We keep your information for an indefinite period and subject to the usefulness that the company deems appropriate.
Who we share information with
Others we share personal information with
Insurance companies, brokers or other intermediaries
Professional or legal advisors
Regulatory authorities
Organisations we're legally obliged to share personal information with
Publicly on our website, social media or other marketing and information media
Suppliers and service providers
Professional consultants
Third parties:
In some cases, we receive personal information from trusted third parties, including:, Service Providers – Companies that assist us with hosting, payment processing, analytics, marketing, and customer support., Business Partners – Third parties that integrate with or provide complementary services to our platform., Social Media Platforms – If users interact with our services via social media or use social logins (e.g., Google, Facebook), we may receive certain profile details.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.
The ICO's address:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113